• Creatives to be supplied by sponsor.
• Creatives will take up to three business days to be posted.
• Creatives with a white background must feature a black 1 pixel wide border within the ad size limitations to differentiate itself from editorial.
• All advertising is served through Open Ad Stream.
• If third party ad serving is used, a login to the reporting system must be provided to MNC.
• Travel Offers include a maximum of one offer per resort. Offers are updated by advertiser through an on-line system.
• All newsletter creatives are due the Friday before the newsletter launch date.
• All Custom Blast creatives are due by noon the Thursday before the launch date.
• Tracking pixels are not supported for any text based creative type.
• Blinking text is not allowed. Other intentionally distracting animation elements (like blinking text), can be grounds for ad rejection.
• MNC reserves the right to review and reject an ads for any reason.
• We recommend use of tracking URLS (Google Analytics Campaign Tags, etc.)

Leaderboard 728w x 90h

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Leaderboard See Example

• Image: 728w x 90h
• Image Format: gif, jpg, rich media
• Total Size: less than 40k
• Animation: less than 3 loops, no blinking text

Medium Rectangle 300w x 250h

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Medium Rectangle See Example

• Image: 300w x 250h
• Image Format: gif, jpg rich media
• Total Size: less than 40k
• Animation: less than 3 loops, no blinking text

Video Ad See Example

• Video: 30 seconds or less
• Video: 4:3 ratio preferred
• Video: must be one of the following formats
• Image Dimensions: 300x225
• Image Format: jpg or gif
• Image: no animation
• Video Ad upload instructions
• Note: end product is a 300x250 ad unit
• Note: number of creatives limited

Travel Offers

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Travel Offers See Example

• Offer Image: 100w x 75h gif or jpg of property. No animation. No Text.
• Offer Title: 30 characters or less. Punctuation, spaces, etc. counted as characters.
• Offer Text: 50 words or less. No formatting of text (bold, italic, line breaks, etc.)
• Offer URL: link to offer landing page
• We recommend use of tracking URLS (Google Analytics Campaign Tags, etc.)
• Tracking pixels are not supported
• No all CAPS. No exclamation points (!)

Travel Store

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Travel Store See Example

• Store Name: No formatting of text (bold, italic, line breaks, etc.)
• Store Logo: 100w x 75h gif or jpg, no animation.
• Store Logo URL: A URL to your site that will be used with your store logo
• Store Description: 50 words or less. No formatting (bold, italic, line breaks, etc.).
• Only 1 name, logo, logo url, & description supported per store

• Offer Image: 100w x 75h gif or jpg of property. No animation. No Text.
• Offer Title: 30 characters or less. Punctuation, spaces, etc. counted as characters.
• Offer Text: 50 words or less. No formatting of text (bold, italic, line breaks, etc.)
• Offer URL: link to offer landing page
• Offer Start Date
• Offer End Date
• We recommend use of tracking URLS (Google Analytics Campaign Tags, etc.)
• Tracking pixels are not supported
• No all CAPS. No exclamation points (!)

Snow Dump 300w x 38h

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Snow Dump See Example

• Image Dimensions: 300w x 38h
• Image Format: gif, jpg, rich media
• Image Size: less than 15k
• Animation: less than 3 loops, no blinking text

Prize Promotion 525w x 288h

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Prize Promotion See Example

• Title Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
• Offer Text: up to 100 words.
• Offer Image: 525w x 288h gif or jpg, no animation, no text.
• Logo Image: 175w x 75h gif or jpg, no animation.
• No formatting of text (bold, italic, line breaks, etc.)
• Tracking pixels are not supported

Home Page Sponsorship

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Home Page Sponsorship See Example

• Title Text: up to 35 characters. Punctuation, spaces, etc. counted as characters.
• Offer Text: up to 150 characters. Punctuation, spaces, etc. counted as characters.
• Image: 280w x 175h jpg. No Text.
• Landing Page URL
• No formatting of text (bold, italic, line breaks, etc.)
• No 3rd Party Serving
• Tracking pixels are not supported
• Note: Subject to Editorial & Creative review.

Skin

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Skin See Example

• Image: 1600w x 1000h
• Image Format: gif or jpg.
• Total Size: less than 150K
• Animation: No Animation
• No 3rd Party Serving
• Note: Subject to strict Creative & Editorial review.
• Note: Must use the OnTheSnow Skin Photoshop template
• Note: Skin includes top leaderboard position as part of the creative

Newsletter Sponsorships

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Newsletter Sponsorships See Example

• Title Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
• Body Text: up to 50 words.
• Image: 80w x 80h gif or jpg. No animation
• Landing Page URL
• No formatting of text (bold, italic, line breaks, etc.)
• Creative must not include the word "click" or any variation
• Creative should not include website URLs or email addresses in body copy
• Title - First letter of every word in title are upper case, all other letters in the word are lower case. No ampersands (&) allowed, please just use the word "And" in headlines. Mountain News reserves the right to edit the titles to conform to this policy. No proof will be provided.
• Title - Please try to use a verb in every headline, and avoid using the word "The" to start a sentence.
• Tracking pixels are not supported

Newsletter Sponsorships

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Newsletter Featured Link See Example

• Link Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
• No formatting of text (bold, italic, line breaks, etc.)
• Creative must not include the word "click" or any variation
• Creative should not include website URLs or email addresses in text
• Subject to Editorial Review
• Tracking pixels are not supported

Email Custom Blasts

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Email Custom Blasts See Example

• HTML version: Html file with a maximum width of 600 pixels.
• HTML version size: less than 100k
• Links: 6 links or less in total
• Subject Line: A subject line for your email.
• From Line: The from name for your email. Not an email address.
• Any CSS styles should be "in-line" (not declared in a style block at top of code)

Flash

All flash creatives must meet the following specification:

• Flash Version 8 or earlier
• ClickTag: All flash creatives must have a getURL(clickTAG) action. Click here for more detail.
• Alternate Run image: You must provide an alternate run image (gif or jpg) for website viewers without flash installed

Expandable Banners - Eyeblaster, etc.

All expanding creatives must meet the following specification:

• Only Expandable 728x90, and Floating Ads that work back into 728x90 are supported
• Max. Size: 728x270
• Ads that are outside of 728x90 space without user interaction (click or mouse over) are limited to once per session.
• Mouse overs on expandable ads can only spawn an expansion of the existing 728x90 ad. It cannot launch a new browser.
• Only sound that is user-initiated will be accepted. All creatives that have the possibilty of sound must include a prominently visible on/off function.
• The elements of an ad appearing outside of 728x90 ad space are limited to 7 seconds.
• Auto expanding ads are not supported
• Transparency is not supported
• Expansion on mouseover must have a delay of 750ms or greater
• As with all ads, MNC reserves the right to review and reject an ad for any reason.
• File Size: 40k or less
• PLEASE NOTE: Currently Eyeblaster and DartMotif creatives are not trackable via the Realmedia OAS ad server. We will not be able to provide click through information for any creative of this type.